Step 4: Write the narration, the script, for your MyTrueBrand video.

   

 

There are three ways to submit what you want your MyTrueBrand to say.

Already know what to say?

 

Write your narration. 

 

Submit it by clicking here!

Need some help?

 

Start with the Writing Guide.

 

Our Writing Team will weigh in! 

Want us to write it for you?

 

Will do! No extra charge.

 

Click here to make it happen.

Skip this step for now and go right to making MyTrueBrand yours? Click here!

 

Part 1: What to write.

    

Your goal determines your audience. Identifying the stage of their relationship with you points to what to say. 

When your audience knows you, what you do, and how, convert interest into action.

 

For those who need more specifics, show what you do, how you do it, or what makes you different.

The best initial contact messages tell who you are and what you're about.

BOTTOM

FUNNEL:

     

Action/

Response

MIDDLE FUNNEL:

    

Deeper interaction

TOP FUNNEL:

      

First interaction

What specific response are you looking to get from your audience, and how are you asking for it?

 

Is your audience well versed in your value and that of what you offer?

    

        NO = MIDDLE FUNNEL

    

        YES         BOTTOM FUNNEL

 

 

Does your audience know you?

  

        NO = TOP FUNNEL

    

        YES         MIDDLE FUNNEL

Questions to consider:

Part 2: How to write.

    

The most common and effective ways to make your point are associated with stages of your funnel. Take a look.

Story engages emotionally in all funnel stages and appears most in the TOP and MIDDLE.

 

 

 

 

 

Advantage/Benefit illustrates your differentiators and is most effective in the MIDDLE stage.

Third party testimony is powerful in all stages and is often seen in the MIDDLE and BOTTOM sections of your funnel.

 

 

Eliciting A Response: often appears in all stages. If your target audience is in the BOTTOM of the funnel, focus on calls-to-action here.

 

Congratulations! If you've submitted your narration make MyTrueBrand yours.

 

Click the green icon below!

 

 

 

Haven't chosen your video elements yet? Click here to go to step 1.